Visual Content / Mapping

NIKE NIKELAB
x OLIVIER ROUSTEING

GOLD IS THE NEW BLACK.

For the second edition of the Nike Lab Summer of Sport, the brand lets Balmain’s talented artistic director express his love of football through a uniquely aesthetic collection.

The Black&Gold collection is inspired by the style and lifestyle of football players and reinvents sports design.
It is through Olivier Rousteing’s influence that we wanted to rewrite the rules of the fashion show to instill an atmosphere of surrealism.

With a double-entrance parade, the show takes place not only on the central catwalk but primarily on the inner walls of the dome. The theatrical launch is an invitation to explore Oliver Rousteing’s imagination in all its dimensions.

Based on the creative prowess of this collaboration, we have modeled our technical know-how through a 360° projection onto drapes using spherical cameras to engage us completely.

NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING
Looking for a visual refreshment?
Order here!
NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING
NIKE NIKELAB x OLIVIER ROUSTEING

Credits

Production

Agence Volontiers

Creative direction

Pierre Dixsaut and Superbien

Artistic direction and video contents and VJing creation

SUPERBIEN

Choreography and casting

I could never Be a dancer

Light synchronization, light design and DOP

All Access Design

Video projection

ETC Audiovisuel

Music and sound design

StartRec and Manaré

Video edit

Victor Gounon

Music

Trap Requiem - Apashe & Tha Trickaz

Looking for a visual refreshment?
Order here!