NAVYA AUTONOM CAB REVEALING
Navya is collaborating with Superbien to reveal its autonomous vehicle through an immersive installation, celebrating connected and innovative mobility.
(About the project)
To present the Autonom Cab, Superbien designed a futuristic event illustrating the freedom of autonomous mobility. The installation was inspired by the vehicle's on-board technologies and created a sensory experience combining innovation, spectacle and visual interaction.
Superbien orchestrated a real-time light show, where the technology synchronised with the movements of the Navya car.
(Creative response)
Using real-time tracking, Superbien projects light streams that follow the vehicle's movements. Blue light symbolises the smart city, forming and disintegrating in time with the car. This immersive topographical choreography exploits the stage space for a spectacular show.
The unveiling of the Navya Autonom Cab captivates with its futuristic aesthetics and perfect technological synchronisation, highlighting the brand's innovation.
(Result & Impact)
By enhancing the vehicle's autonomous capabilities, Superbien offers Navya an immersive and innovative presentation. The installation amplifies the impact of the event, anchoring the brand in a positive and connected vision of the future of mobility.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Navya
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Production
Tetro
Agence Esprit des Sens -
Art direction
Superbien
Tetro - Real time and motion design video content creation Superbien
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Stage design
Superbien
Tetro - Light design Yves Caizergues
- Video projection GL Events Audiovisual
- Music StartRec
- Video edit Tetro
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Photo credits
Cecilia Conan
Tetro