A Concept Celebrating The Brand's Heritage
Superbien had the honor of accompanying Moncler in the production of visual content for the second chapter of RE/ICONS. Paying tribute to the evolution of a classic. Navigating through the past, present and future. Bringing to life the Karakorum mountain in parallel to the Milanaise skyline through an immense billboard, immersing us on a journey where the brand’s mountain heritage meets its future.
Moncler’s call, RE/ICONS, not only invites viewers to consider and cherish the value of a classic cut or model that transcends time, but also to slow down fashion, to pick a piece with consideration, and to love it, forever.
Moncler is not just a trend follower – it sets new trends through continuous exploration and reimagining of its iconic identity. The brand stays true to its inspiration and adventurous aesthetic, which has been at the core of its success.
An immense thank you to Moncler for trusting us with this major work!