Mcfly & Carlito Challenge with Red Bull

Red Bull invites fans to follow Mcfly & Carlito in a crazy challenge: rowing across the Mediterranean live and interactively.

(About the project)

One year after their defeat in “YouTube Warrior,” Mcfly & Carlito take up their rivals' challenge by rowing across the Mediterranean. Red Bull and Superbien have designed an immersive platform to experience the adventure live, combining humor, endurance, and technology.

Client Red Bull

Superbien designed an interactive platform for Red Bull combining live videos, fan messages, and 3D visualization of the journey.

(Creative response)

To immerse the audience in the challenge, Superbien developed an interactive web interface allowing users to follow the expedition in real time, send messages of encouragement, and discover a 3D model of their boat. A fun and captivating experience that connects fans and creators.

Thousands of fans rallied around the challenge. An adventure followed live with strong digital engagement and continuous immersion.

(Result & Impact)

Thanks to the platform, fans followed the crossing for 2 days and 17 hours, sending hundreds of messages. The online experience amplified the event's reach and strengthened the community around Mcfly & Carlito and Red Bull.