MARCADÉ - LE FIGARO - 200 ans du Figaro au Grand Palais

For Le Figaro’s 200th anniversary, during an event orchestrated by Marcadé, Superbien creates two videomapping projected onto the North and South wings of the Grand Palais.

(About the project)

To celebrate the 200th anniversary of Le Figaro, Superbien produces two monumental mapping films projected onto the North and South wings of the Grand Palais. The project takes place within a large-scale event orchestrated by the event agency Marcadé in Paris.

Client Le Figaro

Superbien develops two videomappings adapted to the architecture of the Grand Palais wings, combining large-scale projection with editorial storytelling inspired by Le Figaro’s history.

(Creative response)

Two films of 3 and 6 minutes are created for the North and South wings. One highlights major figures from the history of Le Figaro. The second follows a day inside the newsroom, illustrating the creation of the newspaper across three different eras.

Key
Feature

(Archive Restoration and animation)

Nearly 200 archive assets, including photographs and videos, are processed and enhanced using Topaz upscaling. Historical portraits are animated using AI to integrate archival material into the mapping film

The videomapping installation supports the celebration of Le Figaro’s bicentennial, attracting nearly 60,000 visitors across VIP galas and public days.

(Result & Impact)

The installation welcomes nearly 60,000 visitors in total, including three VIP gala evenings and three days open to the public. The two films combine editorial storytelling and large-scale projection within the architecture of the Grand Palais.