LOUIS VUITTON XMAS 3D ANIMATION

Louis Vuitton celebrates the magic of the festive season with an enchanting 3D animation. Through a multiplatform campaign, the House showcases Vivienne and its iconic luggage in an enchanting world, capturing the spirit of travel and sharing.

(About the project)

As the festive season approaches, Louis Vuitton invites you on an immersive journey to the heart of its Wondrous Workshop. The animation, broadcast across various media, embodies the joy of giving and the wonder of Christmas. Vivienne, the House's mascot, brings this world to life, evoking the art of travel and refinement that is unique to Louis Vuitton.

Client LOUIS VUITTON

Superbien imagines a dynamic visual narrative, at the heart of which Vivienne orchestrates the magic of a workshop in motion. The animation transposes the brand's universe into a fairy tale, combining aesthetics and technology.

(Creative response)

The visual experience begins with Vivienne waking up in her trunk, revealing an enchanting workshop. She plans, assembles and brings iconic creations to life, incorporating the House's codes. The animation, inspired by timeless holiday classics, unfolds across multiple platforms: giant screens, billboards and even a Christmas tree.

Presented around the world, this immersive Superbien animation sublimates the Louis Vuitton universe. The captivating story and strategic deployment reinforce the emotional connection with the audience.

(Result & Impact)

Captivating passers-by in iconic locations with its spectacular installations, the campaign has generated international buzz. Its integration into iconic environments, such as Christmas trees and interactive shop windows, fully immerses viewers in the magic of Louis Vuitton. This reinforces the brand's awareness and footprint during the holiday season.