Louis Vuitton
Holidays 2025
Superbien collaborates with Louis Vuitton to create "Le Voyage des Lumières", a 2D/3D animated film celebrating the magic of the holidays season.
(About the project)
For the 2025 holiday season, Louis Vuitton commissioned Superbien to create a poetic 2D/3D animated film. Titled "Le Voyage des Lumières", the project features the Maison’s iconic trunks soaring through enchanting landscapes.
Superbien adapts the film into immersive window displays, blending animation, light and movement across cities and airports worldwide.
(Creative response)
The film comes to life as immersive installations. Animation, lighting effects and movement integrate into Louis Vuitton façades and flagships windows. The installation extends the holiday narrative into urban and airport environments worldwide scale.
The campaign transforms Louis Vuitton façades into visual journeys, strengthening the Maison’s storytelling and visitors attention during the holiday season.
(Result & Impact)
The window displays turn Louis Vuitton façades into captivating visual experiences. The installation extends the film’s narrative and brings the spirit of the holidays into public space, enhancing the brand experience for audiences worldwide.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Louis Vuitton
- Creative Direction Superbien
- Music Production 31db
- Location Worldwide
- Executive Creative Director Alex Mestrot
- Creative Director Jean-Pierre Sastre
- Head of Operations Nicolas Lim
- Lead Motion Designer Ben Crochet
- Motion Designer Théo Girault, Nitch
- Senior Producer Baptiste Perrier
- Junior Producer Jules Thomas
- Film Report Julien Misdariis