L'ORÉAL GROUPE
VIVATECH 2024
L’Oréal celebrates 115 years at VivaTech with Superbien through immersive experiences showcasing AI, technological innovation, diversity and inclusion.
(About the project)
L’Oréal unveils solutions combining beauty, AI and inclusion at VivaTech 2024. Alongside Superbien, the group is creating an immersive space where technology and creativity are reinventing the visitor experience for its 37 brands committed to universal beauty.
Superbien has designed an immersive scenography combining giant screens and interactive stands to explore the impact of AI and digital technology on beauty and the visitor experience.
(Creative response)
Two screens display an animated beauty glossary. Under a ceiling of modular screens, Superbien orchestrates a visual mosaic and two immersive stands generating digital content for La Roche-Posay, Lancôme and Kérastase.
L'Oréal affirms its leadership in augmented beauty with an immersive experience designed by Superbien, amplifying its innovative and inclusive image at VivaTech.
(Result & Impact)
Superbien captures attention with engaging scenography and content relayed to the metro. The experience generates high visibility on social media and reinforces L'Oréal's position as a technological leader in beauty.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client L'ORÉAL GROUPE
- Coproducer WMH Project
- Creative Direction Superbien
- Creative Tech for Booths Superbien
- Location Paris Expo Porte de Versailles
- Technical Team M Vision
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Creative Directors
Marine Legallicier
Frédéric Paquet - Lead Motion Designer Benjamin Crochet
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Motion Designers
Mourad Kechar
Louis Crevier
Sophie Lambert
Théo Girault
Jean Badets
Julie Laalaj
Victor Néon
Jérémie Doutre -
Graphic Designers
Bloc Noir
Hubert Bézard
Nadia Mousaoui -
UI-UX Designers
Victor Néon
Lyes Bouhadjila -
Ai Developers
Leon Junge
Troy Tim - Head of Operations Nicolas Lim
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Creative Technologists
Iris Coskun
Carlos Bremond -
Executive Producers
Natacha Simon
Léa Briard -
Producers
Audrey Chastanet
Charles Wassner
Naïs Pallard -
Creative Developers
Bertrand de Becque
Marin Pousset
Stéphane Huleux
Anthony Kozak - Report Filming Sébastien Desmedt
- Report Making Of Chiara Collin-D’Augelli
- Copywriting Pebbles Russel