Augmented Live Shows
LAUNCH OF EVOQUE
One of the most popular and best-selling models in its class in the world, the sleek, muscular lines of the seductive yet inspirational Range Rover Evoque give it a charisma never seen before.
This charisma is also what the brand’s founding message is designed to express during the production launch in China.
With this objective, we staged a dizzying graphic exercise under the direction of Director Julian Mei.
Like a futuristic light show, the technology on show reflects that of the vehicle. Intelligent, connected and efficient mobility is reflected through giant LED panels, enhanced by the energy of the smart city. It is also through the personality of the men and women who give it life that the Range Rover Evoque draws its unique charisma. It is their essential roles and expertise that we have highlighted through the movements of a team of dancers in harmonious symbiosis.
Artistic direction & Video mapping