JUNG KOOK GOLDEN
BILLBOARDS
Spotify orchestrates a global campaign for Jung Kook with immersive 3D billboards, celebrating the launch of his first solo album “Golden”.
(About the project)
To mark the release of “Golden”, his first solo album, Jung Kook collaborates with Spotify on a spectacular 3D billboard activation in major metropolises, reinforcing his image as an international artist.
Superbien designs a CGI golden light wave on 3D billboards, broadcast in major cities around the world to magnify the artist's visual universe.
(Creative response)
Superbien creates, with sixtoes.tv and neobunglon, an augmented reality animation based on an undulating golden sound wave. This central visual illuminates DOOH panels in New York, London and Bali, including the Empire State Building, for a striking visual experience.
A powerful international campaign marking the launch of Jung Kook's solo album, combining massive visibility and artistic innovation.
(Result & Impact)
The CGI video is projected on over 20 digital screens in 9 international metropolises. The operation offers Spotify viral visibility and artistic recognition, while consolidating Jung Kook's image as a global K-Pop icon.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Spotify Asia
- Agency Sixtoes TV
- Creative Direction Superbien
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Venues
CGI video on the Empire State Building
Billboard - USA : One Times Square
Billboard - Korea : G-Vision City Vision
Billboard - Japan : MODI & Tower Records Shibuya
Billboard - Indonesia : Ratu Plaza
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Creative Directors
Jérémy Cormier
Jeff Descoubes -
Producers
Léa Briard
Eva van der Erve
Audrey Chastanet -
Post Production Directors
Nicolas Lim
Marie-Cécile Flageul - Artistic Director Jean-Pierre Sastre
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ESB tracking for the CGI video
Hervé Champeaux
Jeff Descoubes - Film Director James Eades
- Lead Motion Designer Jeff Descoubes
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Motion Designers
Benjamin Crochet
Morgan Beauvais
Olga Studio.