JUNG KOOK GOLDEN
The Anamorphic Midas Touch for the K-Pop Star
There is nothing quite so awe-inspiring as watching a great artist achieve new heights, so we were thrilled to collaborate with Spotify on their massive augmented reality billboard campaign for Jung Kook’s debut solo album, ‘Golden’.
For this worldwide event, we had the pleasure of being invited to work with sixtoes.tv and Neobunglon, as well as the creative team at Spotify, to make ‘Golden’ glow, shine and dazzle.
The global billboard activation features a literal golden unveiling of the international artist’s name with a visually-translated sound wave, with light undulating on iridescent surfaces. This core visual articulates itself in show-stopping ways in the biggest metropoles of the world, lighting up the Empire State Building with an otherworldly CGI video, and on a total of 20 digital billboards in nine major cities, from New York all the way to Indonesia!
From the biggest K-Pop band, BTS, to his new solo effort, there is no doubt that Jung Kook is destined to shine on, brighter and brighter with each new project.
An immense thank you to Spotify and sixtoes.tv for bringing us on board for this momentous campaign, where, to quote Jung Kook, we “looked around (and) everything around [us] had turned to gold.”
CGI video on the Empire State Building
Billboard - USA : One Times Square
Billboard - Korea : G-Vision City Vision
Billboard - Japan : MODI & Tower Records Shibuya
Billboard - Indonesia : Ratu Plaza
Eva van der Erve
Post Production Directors
ESB tracking for the CGI video
Lead Motion Designer
Benjamin Crochet, Morgan Beauvais, Olga Studio.