JR THE SECRET OF THE GREAT PYRAMID
A giant anamorphic installation designed by JR for the 30th anniversary of the Louvre Pyramid, with a 3D projection created by Superbien.
(About the project)
To mark the 30th anniversary of the Louvre pyramid, JR has designed an illusionist work revealing a partially buried pyramid. The project is located in a public space with limited visual access, requiring creative solutions to make it visible to all.
Superbien designed an anamorphic 3D projection, visible only from a specific point, by digitally modeling the Cour Napoléon.
(Creative response)
Superbien produced a digital rendering of the courtyard and a 3D model allowing each square meter of the image to be printed. The work is broadcast live via cameras on giant screens. The anamorphosis is also visible from the top floor of the museum.
With more than 15,000 square meters of stickers, the installation becomes JR's largest collage, capturing the attention of the public and the media.
(Result & Impact)
Visible only from the heights of the museum, the image gives the illusion of a crater from which the pyramid emerges. Broadcast in real time, the ephemeral installation went viral on social media and attracted thousands of spectators. The work demonstrates the power of immersive urban art.
- 2k stickers
- 15k m2
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Copyrights JR
- Client JR
- Design, 3D projection mapping & modelling SUPERBIEN
- Venue Cour Napoléon, Louvre Museum, Paris
- Photographic documentation JR
- Video edit Jonathan Mascaro