JAEGER - LECOULTRE
WATCHES & WONDERS 2025
For Watches & Wonders 2025, Jaeger - LeCoultre invites Superbien to Geneva to celebrate the history of the Reverso watch through a unique immersive scenography.
(About the project)
In a stand completely redesigned by the Jaeger-LeCoultre creative team, Superbien is developing a visual experience in three narrative levels, combining monumental screens, luminous volumes and voice-overs to highlight the heritage and innovation surrounding the iconic Reverso model.
Superbien creates a narrative immersion, combining real images, generative design and artificial intelligence to tell the iconic story of the Reverso with finesse.
(Creative response)
Every 30 minutes, a three-minute immersive film merges real footage, generative animations and AI creations, retracing the timeless evolution of the Reverso. A contemplative journey designed to slow down time and reveal every iconic detail of the object.
Presented more than 200 times, the Reverso Story experience made its mark at Watches & Wonders 2025 thanks to the elegance of its visual narrative and the precision of its storytelling, which are emblematic of the brand.
(Result & Impact)
The immersive ‘The Reverso Story’ experience captivates visitors with its aesthetic and technical mastery. Highlighting the emotion surrounding the invention, it consolidates Jaeger-LeCoultre's reputation for its ability to combine tradition, innovation and visual excellence.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Jaeger-Lecoultre
- Creative Direction Superbien
- Content Production Superbien
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Technical Partners
Euopexpo
Skynight
LedPulse - Music Production Players
- Venue Watches and Wonders Geneva
- Creative Director Marine Legallicier
- Film director Jeff Descoubes
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Motion designer
Mourad Kechar
Romain Nouhi
Vincent Viriot
Sophie Lambert
Théo Girault
Léo Mallet - Executive Producer Baptiste Perrier
- Producer Audrey Chastanet
- Technical director Stéphane Trinh
- Sound Engineer Grégoire Benezet
- Film Report Film Report