Jaeger - LeCoultre
Musical Show
Jaeger-LeCoultre entrusted Superbien with the creation of an immersive video and musical show celebrating the Reverso watch through the prism of the golden ratio.
(About the project)
To promote the Reverso watch, Jaeger-LeCoultre has created a show combining music, light and projection. Superbien orchestrates this celebration, paying tribute to the brand's art deco aesthetic and engineering through a unique live format.
Superbien conceived a four-act audiovisual show, directed by Tøkio M¥ers, integrating live performances, monumental projections and scenography inspired by the golden ratio.
(Creative response)
The performance is based on an original symphony structured according to the ratio 1.168 and the tempo 161.8. Monumental projections transform the space, offering complete immersion in the Reverso universe. The 1931 Cinema brings the art deco era to life through a projected waterfall.
The show, presented in Los Angeles, Shanghai and London, enhances the brand's heritage and generates a strong commitment to its aesthetics and watchmaking expertise.
(Result & Impact)
The immersive ten-minute loop experience attracts large audiences in every city, while offering captivating watchmaking demonstrations. The combination of art, music and craftsmanship enhances the Reverso's international visibility and desirability.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Jaeger-LeCoultre
- Coproducer Avantgarde
- Show Direction Audrey Baldacci
- Show Caller Geoffrey Desage
- Venues Shanghai, Los Angeles, London
- Creative Director Jérémy Cormier
- Executive Producer Baptiste Perrier
- Production Director Cyprien Jehl
- Sound Engineer Grégoire Benezet
- Light Designer Rémy Raoux
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Technical Directors
Ivan Dazin
Stéphane Trinh
Gilles Million - Lead Motion Designer Jean-François Descoubes
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Motion Designers
Morgan Beauvais
Martin Bouffanges
Fabien Nowak
Benoit Dal