IDEMIA AUGMENTED IDENTITY
Idemia, born from the merger of Oberthur Technologies and Morpho, unveils its new brand at La Seine Musicale through an immersive show designed with Havas Events and Superbien.
(About the project)
To inaugurate its new identity and assert its leadership in identification, Idemia is collaborating with Havas Events and Superbien for a launch at La Seine Musicale. This key moment features the CEO in a visual experience designed as a manifesto of augmented identity.
Superbien designed a real-time video scenography, synchronized with the CEO's speech, for total immersion in the world of Idemia.
(Creative response)
Superbien developed a live video system that dynamically reacts to the CEO's speech, projected onto an immersive stage set. The show culminates with the appearance of the logo, symbolizing augmented identity.
An immersive, emotionally charged launch celebrating technology and humanity, and establishing Idemia as a leader in augmented identity.
(Result & Impact)
The real-time video offers seamless interaction between speech and visual narration, reinforcing the impact of the message. The event leaves a lasting impression with its futuristic staging and unites teams around a shared vision.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Idemia
- Agency Havas Events
- Video content creation Superbien
- Realtime contents Superbien
- Video edit Victor Gounon