BIG BANG FERRARI
THE SCIENCE OF MOVEMENT.
Since 2011, Hublot and Ferrari have combined their unique expertise in the watch and automotive industries to create exceptional watches that are synonymous with innovation, excellence and performance.
On the occasion of the Salon de la Haute Horlogerie of Geneva, we partnered with Atelier Lum in creating a visual show that celebrates the most recent creation of this union.
Developed as a dreamlike trip in three dimensions, the artistic composition elegantly transports all of the guests into the inner workings of a jewel of tradition and cutting-edge technology. A set of tableaux the imagery of which reinterprets the fusion of power and precision of a timeless manufacturing expertise.
Direction and art direction