HERMÈS H24 INTERACTIVE WEBSITE
Hermès entrusts Superbien with the creation of an immersive website for its H24 fragrance, an interactive experience exploring the links between nature, technology, and urbanism.
(About the project)
To embody the vision of the H24 fragrance, Hermès wanted an innovative digital experience. Superbien developed an interactive website where urban architecture and natural elements merge into a sensory universe.
Superbien designed an exploratory online site where architecture meets nature, translating the olfactory notes of H24 into a visual narrative in 24 immersive stages.
(Creative response)
The site reveals two worlds in fusion: the universe of perfume and that of the city. Through a series of visual and audio interactions, each stage brings to life architectural landscapes filled with natural scents.
The Hermès H24 website makes a lasting impression with its narrative and sensory approach, translating the complexity of the fragrance and its vision of the contemporary world into images.
(Result & Impact)
This digital journey brings iconic notes such as clary sage to life by associating them with changing architectural environments. A poetic exploration of the city, materials, and olfactory sensations.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Saendwich for HERMÈS
- Creative Direction Superbien
- Creative Director Audrey Baldacci
- Executive Producer Caroline Gunther
- Project Manager Juliette Carroen
- Artistic Director Jean-François Descoubes
-
Motion Designers
Jean-Brice Hubert
Antoine Caecke
Benjamin Crochet
Joshua Catalano
Jérémy Cormier
Morgan Beauvais
Paulin Girard
Philippe Auclaire
Louis Crevier