GRAND EGYPTIAN MUSEUM OPENING CEREMONY

Mediahub, Kay-Oh Productions, Blue Advertising - ECA2
Paris

ECA2 entrusts Superbien with the creation of visual content for the opening ceremony of the Grand Egyptian Museum, a major cultural event celebrating Egypt’s heritage.

(About the project)

For the opening of the Grand Egyptian Museum, ECA2 collaborates with Superbien to support the scenography of the ceremony. The project takes place within an international context, combining live performance, large-scale visual displays and pre-recorded sequences designed for a global audience.

Superbien produces two videomapping sequences inside and outside the museum, alongside motion design and VFX content integrated throughout the live show and dance performances.

(Creative response)

Superbien creates two videomapping sequences deployed inside and outside the Grand Egyptian Museum, designed to accompany choreographed dance scenes and interact with the architecture. The studio also produces motion design and VFX content integrated throughout the show.

The ceremony reaches a wide international audience and reinforces the symbolic dimension of the museum’s opening, highlighting the scale and cultural impact of the event.

(Result & Impact)

The opening ceremony benefits from strong international exposure through broadcast and online distribution. The visual content contributes to the narrative of the event, supporting the museum’s positioning as a major cultural landmark and enhancing the overall audience experience.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

  • Client Mediahub, Kay-Oh Productions, Blue Advertising
  • Venue Grand Egyptian Museum, Le Caire
  • Agency ECA2
  • Creative Direction Superbien
  • Scenography ECA2
  • VFX VHS
  • Partner Studio Dirty Monitor
  • Executive Creative Director Alex Mestrot
  • Creative Director Jean-Pierre Sastre
  • Artistic Director Romain Nouhi
  • Motion Designers Clément Boghossian, Simon Taulelle, Benjamin Crochet, Sophie Lambert, Grégory Villien, Sophie Lambert, Jean-Brice Hubert, Vadim Androussoff
  • Head of Operations Nicolas Lim
  • Executive Producer Baptiste Perrier
  • Junior Producer Zélie Pipitone
  • Post-production manager Dorothée Brondes
  • Film edit Julien Misdaris
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