FUTURE INVESTMENT INITIATIVE

At the FII, Superbien has designed two interactive installations to connect the public with the innovations and data of the future in an open-air technological agora.

(About the project)

The Future Investment Initiative is a global platform bringing together experts, investors and opinion leaders. For its Market Place in Riyadh, Superbien has been commissioned to design immersive and interactive experiences that translate the challenges of innovation, finance, health and energy through technology.

Client The Public Investment Fund
Richard Attias & Associates

Superbien is designing an interactive trend book and an immersive data wall, activated by visitors, to illustrate a connected and vibrant future.

(Creative response)

The main device takes the form of a giant digital book whose pages are revealed via sensors and video mapping, generating content that evolves based on interactions. A second installation, curved and mounted on the wall, allows visitors to explore FII data in a fun way. The overall effect highlights human interaction in a fluid technological setting.

The project engages visitors in an educational and sensory experience, positioning the FII as a visionary player and Superbien as a strategic creative partner.

(Result & Impact)

The installations attract attention with their ability to transform complex subjects into accessible experiences. The educational and interactive approach facilitates understanding of major global trends and reinforces the FII's visibility as an incubator for ideas and projects for the future.