FERRARI PUROSANGUE REVEAL
Ferrari unveils the Purosangue in Sydney with a spectacular revelation orchestrated by Superbien. A unique moment in an immersive setting.
(About the project)
Ferrari is hosting an exclusive evening in the heart of Sydney's Centennial Park to reveal its first four-door model. Superbien designed an unveiling experience to match this premium event.
Superbien imagined a spectacular reveal combining digital art and holographic technology to introduce the Purosangue in a setting of mist and light.
(Creative response)
The experience is based on a rhythmic visual choreography that plays with the mist, holographic projections and a bespoke soundtrack. The vehicle emerges slowly, revealed in a dreamlike world, to capture the guests' attention and enhance the elegance of the Ferrari silhouette.
The unveiling of the Purosangue in Sydney generated a strong emotional impact, reinforcing the aura of the Ferrari brand with its VIP audience and the Australian media.
(Result & Impact)
The artistic and sensorial dimension of the event made a lasting impression, providing Ferrari with a memorable showcase for its new model. The immersive set-up helped create high-quality media coverage and reinforced the brand's innovative image on the local market.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency RISE & SET Agency
- Client Ferrari
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Creative Direction
Superbien
- Creative Director Tom Scalabre
- Producer Pauline Simard
- Lead Motion Designer Raphael Pazoumian
- Caption & Making Of Chiara Collin-D'Augelli