FASHION FUTURES
Superbien has designed an immersive installation for Fashion Futures in Doha, fusing fashion, art and technological innovation in a captivating scenography.
(About the project)
At the invitation of M7 in Doha, Superbien has designed an installation for Fashion Futures, an event dedicated to the future of fashion. The aim was to explore new visual narratives combining textile design, projection and light to illustrate technological creativity in the world of fashion.
Superbien has created an immersive space in motion, playing on blur and transparency, where silhouettes come to life through light and video mapping.
(Creative response)
The installation is based on a succession of suspended veils that capture the video projections. Visitors wander through a moving sensory universe, where light, fabric and images respond to each other. The installation transforms the space into a living work of art, paying homage to the fluidity and innovation of the world of fashion.
Presented in Doha, the immersive work of art has been hailed by the public and design professionals alike for its visual poetry and avant-garde approach.
(Result & Impact)
The installation generated a high level of engagement both on site and online. It is helping to position Fashion Futures as a key event for fashion innovation, and is raising the profile of Superbien's artistic approach on emerging international cultural scenes such as Doha.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client KSA Ministry of Culture
- Agency Richard Attias and Associates
- Concept, Art & Show Direction Superbien
- Technical Direction Kick Off Event
- Light Design 4eleven
- Performers Manu Dibango & Adele Chavet
- Music Start-Rec