EPHEMERA MAGMATIC

EPHEMERA GROUP
Paris

Ephemera entrusts Superbien with the design of its fourth immersive restaurant in Lille, Magmatic, inviting guests into the heart of a volcano through eruption-inspired storytelling.

(About the project)

For Magmatic, Ephemera collaborates with Superbien to design its fourth immersive restaurant, located in Lille. The project invites guests into a volcanic universe, guiding them through the different stages of an eruption, from calm anticipation to intense transformation, combining gastronomy and narrative immersion.

  • Client EPHEMERA GROUP

Superbien designs a fully immersive environment where sound, light and scenography work together to accompany diners through the progressive intensity of a volcanic eruption.

(Creative response)

The creative response relies on the synchronization of sound design, lighting effects and scenographic elements. Each phase of the meal corresponds to a distinct atmosphere, gradually shifting from restraint to dramatic intensity, reinforcing the sensation of being immersed inside a living volcano.

Thanks to SUPERBIEN, Magmatic captivates audiences by merging gastronomy and storytelling into a coherent immersive experience, reinforcing Ephemera’s positioning as a reference in immersive dining concepts.

(Result & Impact)

The experience creates a memorable journey for guests, where narrative immersion enhances the dining moment. By extending its universe to Lille, Ephemera strengthens its reputation through a concept that blends spatial storytelling, sensory design and culinary experience.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

Credits Superbien
  • CLIENT EPHEMERA GROUP
  • CREATIVE DIRECTION SUPERBIEN
  • VIDEO CONTENT SUPERBIEN
  • TECHNICAL TEAM 99 LAYERS
  • DECOR HENRIETTE AND COMPANY
  • SCENOGRAPHY MELODIE BRAULT
  • CREATIVE DIRECTOR JEAN-PIERRE SASTRE
  • SENIOR PRODUCER LEA BRIARD
  • JUNIOR PRODUCER EVA VAN DER ERVE
  • HEAD OF OPERATIONS NICOLAS LIM
  • LEAD MOTION DESIGNER CLAIRE PALLISER
  • MOTION DESIGNER SOPHIE LAMBERT
    MARTIN BOUFFANGE
    THEO GIRAULT
    VICTOR NÉON
  • LIGHT DESIGNER STÉPHANE VIALLON
  • MUSIC & SOUND DESIGNER ARSÈNE LEFRANÇOIS
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