DIOR AFTERSHOW FASHION WEEK
Superbien designs an immersive experience for the Dior aftershow, combining dreamlike and poetic projections to prolong the emotion of the fashion show.
(About the project)
For Fashion Week, Dior is transforming its aftershow into a unique immersive installation. In collaboration with Superbien, the brand is offering a setting where projections and visual compositions envelop guests, creating a dialogue between fashion and digital art.
An immersive visual installation playing with the graphic codes of the collection's universe to immerse guests in the world of the House of Dior.
(Creative response)
The experience features artistic projections that turn the space into a moving universe. Superbien crafts a dynamic world where visuals evolve with the evening, immersing guests in Dior’s aesthetics. Echoing the Aftershow’s contrasts, the installation extends the show’s emotion.
A memorable experience that extends the history of the fashion show and reinforces Dior's innovative image.
(Result & Impact)
Enriched by this immersive installation, the Dior aftershow becomes a highlight of Fashion Week. The Superbien experience captures the attention of guests and the media, amplifying the impact of the show. This installation reinforces the visual identity of the House of Dior while illustrating its connection with innovation and digital art.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Dior
- Art direction and production Bureau Betak
- Video content creation SUPERBIEN
- Video projection ETC Audiovisuel
- Video edit Victor Gounon