DACIA PARIS MOTOR SHOW
Dacia transforms its stand at the 2024 Motor Show into an immersive natural landscape
(About the project)
For the 2024 Paris Motor Show, Dacia commissioned Superbien to create an immersive installation celebrating its values of nature and adventure.
A natural environment projected in immersive video mapping
(Creative response)
Superbien has designed three video mapping loops projected onto a giant sculpture representing a mountainous landscape. Forest, desert, city, sea and mountains follow one another to showcase the vehicles and embody the Dacia universe.
A continuous sensory installation that captivates visitors
(Result & Impact)
Immersive projections are activated at regular intervals to punctuate the day. This sensory experience reinforces Dacia's identity as a brand focused on escape and respect for the environment.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
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Coproducer
W Conran
Moma Event - Creative Direction SUPERBIEN
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Technical Team
Fosphor
Mvision
Novelty - Music & Sound Design Start-Rec
- Light Design 4Eleven
- Venue Parc des Expositions de la Porte de Versailles
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Creative Directors
Jean-Pierre Sastre
Romain Nouhi - Head of Operations Nicolas Lim
- Executive Producer Baptiste Perrier
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Motion designers
Benjamin Crochet
Fatih Erdogan
Louis Crevier
Sophie Lambert
Stéphane Gibert
Lucas Marin Mathoaz
Loïc Gauci - Report Video Julien Mascheroni