VIDEOMAPPING
THE OLYMPIC GAMES
For the 2024 Olympic Games in Paris, CTV and Videlio have commissioned Superbien to design a series of immersive content to be projected at seven major Olympic venues.
(About the project)
The project aims to enrich the spectator experience through five original creations, broadcast before the competitions on the sports venues. By integrating the 17 disciplines represented, this immersive content highlights the encounter between artistic innovation and global events.
Superbien has designed five visual murals – Abstract Movement, Street Art, 1924 to 2024, Olympic Artistry and Abstract Lines – that translate the spirit of the Games into animated frescoes.
(Creative response)
Each chapter explores a facet of Olympic identity through motion design. Produced between Paris and New York, the project combines graphic storytelling, cultural heritage and sporting intensity in a fluid and vibrant setting, adapted to the configurations of the venues.
The content designed by Superbien enhances the highlights of the Games, brings an artistic dimension to the venues and contributes to an exceptional global broadcast.
(Result & Impact)
The system adapts to each venue thanks to rigorous previewing and on-site adjustments. The quality of execution guarantees a strong visual impact, both live and on screen, making this creation a benchmark in artistic storytelling in a sporting context.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
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Client
CTV
Videlio
Paris 2024 - Creative Direction Superbien
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Venues
Bercy Arena
Champ de Mars Arena
La Chapelle Arena
South Paris 1
South Paris 2
Velodrome St Quentin
Lille Stadium Pierre Mauroy
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Creative Directors
Alex Mestrot
Jean-Pierre Sastre
Marine Legallicier
Alberto Ramirez
Pierce Gibson - Executive Producer Marie Flageul
- Head of Operations Nicolas Lim
- Senior Producer Natacha Simon
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Producers
Juliette Bellé
Léa Briard
Ben Nortey
Pebbles Russell
Mélanie Zenou - Asset/Media Manager Ben Nortey
- Technical Director Nick Whitehead
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Motion Designers
Morgan Beauvais
Joss Bewoy
Clément Boghossian
Antoine Caecke
Louis Crevier
Benjamin Crochet
Stefano Gemmellaro
Jean-Christophe Henry
Lucas Marin-Matholaz
Sophie Lambert
Victor Neon
Antoine Rault - Soundscape Start-Rec
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Captation & Making of
Chloe Ross
Chiara Collin-D’Augelli - Copywriting Pebbles Russell