TFWA
INNOVATION SQUARE
For the last edition of the TFWA, Creative Spirit calls on Superbien to produce three visual contents designed to bring to life the façade of the Innovation Square.
(About the project)
The Innovation Square is a new space unveiled during the last TFWA in Cannes. To mark its launch and pace the life of the venue throughout the exhibition, Creative Spirit entrusts Superbien with the creation of three contents dedicated to the LED façade of the space.
Superbien creates three 3D contents to bring the Innovation Square façade to life, each tied to a key moment: its inauguration, its graphic identity and the Asian edition.
(Creative response)
Superbien produces three 3D contents to bring the façade of the Innovation Square to life. The first accompanies the official inauguration of the space, the second unveils and revisits its graphic identity through a visual exploration, and the third supports the communication around the Asian edition of the TFWA exhibition.
The three contents are broadcast on a monumental 43-meter-long angled LED screen, ensuring maximum visibility for both exhibition visitors and passersby around the Palais des Festivals in Cannes.
(Result & Impact)
Broadcast continuously on the 43-meter-long LED façade of the Innovation Square, the contents take full advantage of the screen's angled setup to generate striking 3D pop-out effects. This configuration turns the façade into a key visual landmark of the exhibition, ensuring both strong exposure to TFWA professionals and public visibility to passersby around
