CITROËN – ELO REVEAL

Citroën and Decathlon unveil ELO, their new visionary concept car, through an official live reveal and a livestream on Youtube. Human n' Partners was in charge of the global production and entrusted Superbien with the creation of immersive visual content for the event.

(About the project)

ELO is revealed to the public for the first time during a dedicated launch event. For this strategic moment, Human n' Partners and Citroën rely on Superbien to design immersive content that accompanies the reveal and supports the brand’s vision.

Client Human n' Partners-Citroën

Based on Citroën’s three core themes : Work, Play and Rest, Superbien created a clear visual narrative. Therefore, translating each pillar into expressive content for the live reveal.

(Creative response)

Superbien structures the immersive content around the creation of four immersive environments ; a city, forest, beach and starry night. These universes visually translate the Work, Play and Rest pillars, building a fluid narrative that gives meaning, rhythm and impact to the reveal of the ELO concept car.

The immersive mapping places the concept car ELO at the center of a fluid visual experience. Through evolving environments, the show demonstrates the vehicle’s ability to adapt to multiple contexts, reinforcing its all-in-one philosophy.

(Result & Impact)

The mapping immerses spectators in a sequence of environments illustrating how the ELO concept car supports working, resting and playing anywhere. Smooth transitions connect each universe seamlessly, creating a cohesive immersive experience that embodies the vehicle’s adaptable and multifunctional vision.