CITROËN AMI
TAKES OVER THE WORLD

CITROËN
Paris

Citroën entrusts Superbien with a simulated augmented reality video campaign to promote Ami, its affordable electric city car.

(About the project)

To support the European launch of Ami, Citroën is banking on an innovative, urban campaign. Superbien has designed spectacular social media videos featuring Ami, a 100% electric, fun and accessible vehicle, in iconic locations to create high visibility.

Superbien has created a series of immersive videos in which Ami floats around iconic monuments, carried by balloons highlighting its key features.

(Creative response)

The 15-second videos feature Ami in real-life settings in Paris, Barcelona, and Rome. Using 3D animation and on-site filming, Superbien creates simulated AR effects around the Eiffel Tower, the Colosseum, and the Sagrada Familia. Immersive sound design completes the illusion.

Visual and impactful, these videos reinforce Ami's image as an innovative urban solution. The campaign generates strong engagement on social media.

(Result & Impact)

With its visual creativity and short format designed for social media, the campaign is generating interest and engagement. Ami is establishing itself as a symbol of accessible innovation for the city. The project is boosting Citroën's visibility among a young and connected audience.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

  • Client CITROËN
  • Creative Direction Superbien
  • Creative Directors Jean-Pierre Sastre
  • Lead Motion Designer Jeremy Cormier
  • 3D Modeler Louis Crevier
    Antoine Rault
  • Sound Design Studio 31DB
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