AUDEMARS PIGUET
THE ART OF MATERIALS
Audemars Piguet commissions Superbien to create immersive experiences exploring materials across events in Milan and Switzerland.
(About the project)
From a public exhibition in Milan to a private dinner in a Swiss mountain tunnel, Audemars Piguet develops experiences centred on materials. The brand invites Superbien to design visual environments highlighting its connection to heritage, creativity and natural elements.
Superbien creates interactive and immersive content where materials transform through 3D animation and videomapping across exhibition and dining experiences.
(Creative response)
In Milan, visitors trigger 3D animations by placing materials on a central table, displayed on a ceiling LED screen and reflected across the space. In Switzerland, Superbien designs a tunnel videomapping where stone textures deform and evolve, accompanying each moment of the dinner.
These experiences engage audiences across formats, from public exhibition to private event, reinforcing Audemars Piguet’s link to materials and environment.
(Result & Impact)
The Milan exhibition welcomes nearly 7,000 visitors over 14 days, while the Swiss dinner offers an immersive setting for guests. Together, these projects strengthen Audemars Piguet’s narrative around materials, connecting craftsmanship with natural and sensory experiences.
- 7k Visitors
- 14 Days Exhibition
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Audemars Piguet
- Venue Portrait Milano’s Piazza del Quadrilatero
- Agency Golden Mamma
- Scenography Golden Mamma
- Music Production Start-Rec
- Creative Technology Blue Node
- Executive Creative Director Alex Mestrot
- Creative Director Jeff Descoubes
- Motion Designers Benjamin Crochet, Antoine Rault, Louis Crevier, Martin Bouffange
- Executive Producer Baptiste Perrier