ATLAS V
LOADING: URBAN ART IN THE DIGITAL AGE
Atlas V and Superbien present an immersive exhibition on graffiti at the Grand Palais Immersif, combining technology, urban art and interactive storytelling.
(About the project)
From 6 December 2023 to 21 July 2024, the exhibition ‘Loading, urban art in the digital age’ will transform the Grand Palais Immersif into a visual and audio journey tracing the evolution of graffiti. Superbien is collaborating with Atlas V to offer a total immersion in this culture.
Superbien is designing an immersive 360° scenography combining mapping, interactivity and urban storytelling to enhance the art of graffiti.
(Creative response)
Through interactive modules and monumental projections, visitors explore global murals via Google Street View, imagine the graffiti of the future, discover the female street art scene and create their own tag with a digital simulator. The soundscape is by Roque RIVAS.
An exhibition acclaimed for its originality, inclusive approach and ability to democratise urban art on a large scale.
(Result & Impact)
The exhibition attracts a wide audience of enthusiasts and curious visitors, transforming the graffiti experience into a sensory exploration. The collaboration with Atlas V reinforces Superbien's position in the creation of major immersive installations.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Atlas V
- Venue Grand Palais Immersif, Paris
- Technical Team ETC
- Creative concept & Content production Superbien
- Executive Producer Sylvain Billion
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Producers
Clothilde Lepas
Léa Briard - Post-Producer Marlène Blondeau
- Production Assistant Eva Van Der Erve
- Creative Director Jérémy Cormier
- Artistic Director Sébastien Pichet
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Lead Motion Designers
Sébastien Pichet
Ludovic Benoit - Pipeline Supervisor Jean-Brice Hubert
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Motion Designers
Ludovic Benoit
Simon Taulelle
Benjamin Crochet
Eric de Broche des Combes
Martin Bouffange
Sophie Lambert -
Video Editors
Aurélien Boisson
Bernard Languila
Valentin Bruhière - Head of Operations Nicolas Lim
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Technical Supervisors
Pierre Masserann
Arthur Georget -
Developpers
Stéphane Huleux
Philippe Vignau - Creative Strategist Carlos Bremond
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UI/UX Designers
Lyes Bouhadjila
Antoine Arnoux - Photo Report Julien Mascheroni