Experiential / Live Show
ADIDAS
FUTURE ARENA
A GAMING EXPERIENCE.
Who, as an amateur player, hasn’t dreamt of being a Soccer superstar and scoring the decisive goal in a championship Final?
On the occasion of the Euro 2016 in France, Adidas grants the wishes of millions of fans, proposing a new gaming experience called the Future Arena.
An augmented arena that simulates the sensations of a high-profile match. In order for this magnificent wish to mirror reality, we played with virtual reality, creating an immersive solution that mixes animation and video mapping.
A large-scale technical and artistic work that gives this immense wall fresco the characteristics of a stadium filled with 50,000 cheering fans. Over the course of a game, players could feel the clamor of an entire stadium while walking down the tunnel onto the pitch, feel the vibrations from the boos coming down from the stands after a hard tackle. or share their joy with fans after the opening goal. A unique moment, full of emotion and passion.
![ADIDAS FUTURE ARENA](https://www.superbien.studio/wp-content/uploads/2019/04/ADIDAS_ANIM_01.gif)
![ADIDAS FUTURE ARENA](https://www.superbien.studio/wp-content/uploads/2019/04/02-1-1024x576.jpg)
![ADIDAS FUTURE ARENA](https://www.superbien.studio/wp-content/uploads/2019/04/ADIDAS_ANIM_02.gif)
![ADIDAS FUTURE ARENA](https://www.superbien.studio/wp-content/uploads/2019/04/06-1-1024x576.jpg)
![ADIDAS FUTURE ARENA](https://www.superbien.studio/wp-content/uploads/2019/04/07-1-1024x576.jpg)
Credits
Agency
Ubi Bene
Video content and conception
SUPERBIEN
Casting, green screen filming, and stylism
Rouchon Paris
Videoprojection
ETC Audiovisuel
Sound design
StartRec
Video capture
HVH
Video edit
Victor Gounon