Experiential / Live Show

Who, as an amateur player, hasn’t dreamt of being a Soccer superstar and scoring the decisive goal in a championship Final?

On the occasion of the Euro 2016 in France, Adidas grants the wishes of millions of fans, proposing a new gaming experience called the Future Arena.

An augmented arena that simulates the sensations of a high-profile match. In order for this magnificent wish to mirror reality, we played with virtual reality, creating an immersive solution that mixes animation and video mapping.

A large-scale technical and artistic work that gives this immense wall fresco the characteristics of a stadium filled with 50,000 cheering fans. Over the course of a game, players could feel the clamor of an entire stadium while walking down the tunnel onto the pitch, feel the vibrations from the boos coming down from the stands after a hard tackle. or share their joy with fans after the opening goal. A unique moment, full of emotion and passion.