VIVO
XPLAY 5 LAUNCH

Vivo

Paris

For the launch of the XPlay 5, VIVO orchestrated an immersive show combining movement, light, and energy to embody technological innovation.

(About the project)

To unveil its new XPlay 5 smartphone, VIVO has devised a livce show that matches its ambition, combining physical performances and sensory experie

Client Vivo

Superbien has designed a two-act show that blends dance, visual energy, and aquatic elements for total immersion.

(Creative response)

Inspired by water and its dynamics, Superbien constructed a two-part scenography in which projections, light, and dance harmonized. The show illustrated the qualities of the XPlay 5 by evoking speed, fluidity, and technological vitality.

An impactful launch that embodies the values of the VIVO brand, captivating the audience with its visual and emotional power.

(Result & Impact)

This immersive show leaves a lasting impression with its artistic and technological dimensions. It affirms VIVO's identity as an innovative and daring brand in a competitive market.