VELUX 50TH ANNIVERSARY
VELUX is celebrating its 50th anniversary with an immersive outdoor show that celebrates air and light, the founding elements of the brand's identity, through unique sensory experiences.
(About the project)
For 50 years, VELUX has been bringing light and ventilation to homes around the world. To celebrate this heritage, the brand is offering an immersive outdoor event that reflects its founding values.
Superbien has designed a 360° video mapping that transforms air and light into a poetic and dynamic visual fresco.
(Creative response)
Superbien designed a monumental sphere of animated images, composed of multiple colorful and evocative scenes. The 360° video mapping offered complete immersion in a visual universe that embodied the foundations of the VELUX brand.
A memorable celebration of VELUX's 50th anniversary, with an immersive, unifying show that reinforces brand loyalty.
(Result & Impact)
The installation captures attention with its visual beauty and powerful message. It symbolizes VELUX's long-term commitment and creates a powerful moment of collective emotion for participants.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency Ubi Bene
- Artistic direction & direction SUPERBIEN
- Light design All Access Design
- Video capture and video edit Werewolf
- Music Philippe Villar & Fabien Langard