TORY BURCH
FW 2023
Immersive scenography and architectural distortions for the Tory Burch fashion show in New York.
(About the project)
Under the creative direction of Bureau Betak, Superbien designed an immersive architectural mapping to reflect the themes of Tory Burch's Fall-Winter 2023 collection, blending femininity, distortion, and movement.
A video scenography between illusion and transformation.
(Creative response)
Superbien designs projections that play with light and 3D to transform the space. Playful shapes invade the walls, curtains slowly distort, and the Venus de Milo becomes a moving sculpture, twisted by digital effects.
An artistic performance covered by major media outlets.
(Result & Impact)
The fashion show at the Hall des Lumières attracted the attention of the public and the press. The unique visual experience and innovative mapping work were praised in major publications such as the New York Times.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Tory Burch
- Co-Producer Bureau Betak NY
- Creative Direction Bureau Betak NY
- Venue Hall des Lumières
- Technical Team HDL Technical Team
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Creative Directors
Emmett Feldman
Jeremy Cormier - Producer DeAnna Adonnino
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Project Managers
Stephanie Herbert
Natacha Simon - Technical Director Baptiste Lassaigne
- Artistic Director Tom Scalabre
- Motion Designer Antoine Rault
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Captation & Making Of
Alexandre Ayer
Diversity Pictures