SONY
XPERIA WATER SHOW
An immersive water show for the launch of the Xperia.
(About the project)
Sony unveils its waterproof smartphone with a live experience at the Bassin de la Villette. A holographic and musical fresco illustrates the product's innovation.
A two-act show combining holographic projection and live visual performance on a monumental water wall.
(Creative response)
Superbien designed a spectacular installation around a waterfall transformed into a giant screen. A holographic 3D animation of digital waves introduced the product, followed by a vibrant show by Ed Banger.
A bold and immersive launch that leaves a lasting impression thanks to a spectacular outdoor staging.
(Result & Impact)
The event creates strong public and media visibility for the launch of the Xperia. The installation captures attention with its scale, originality, and direct link to the product's benefit: waterproofing.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency Ubi Bene
- Direction SUPERBIEN
- Artistic direction Pedro "Busy P" Winter and Superbien
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Production
Ubi Bene
MK2 agency - Executive production for the film Fighting Fish
- Video projection ETC Audiovisuel
- Waterfall technical management Crystal Group
- Music StartRec