NIKE NIKELAB x OLIVIER ROUSTEING

For the second edition of Nike Lab Studio, Nike is collaborating with Olivier Rousteing and Superbien to celebrate the aesthetics of football with a Black & Gold collection.

(About the project)

The Black & Gold collection reinterprets the style of football players in a world where sport and fashion merge. Superbien is working with Nike and Olivier Rousteing to transform the fashion show into an immersive experience, breaking with traditional codes through bold scenography.

Client Nike

Superbien has designed a 360° fashion show projected onto drapes, where mapping technology immerses the viewer in a surreal and immersive universe.

(Creative response)

In collaboration with Olivier Rousteing, Superbien designed an immersive dome-shaped set with spherical projections on the walls and drapes. This double visual entry multiplies the perspectives, inviting the audience to explore the universe of the collection in all its dimensions.

The event made a lasting impression with its innovative approach to the fashion show, highlighting Nike's creative boldness and Olivier Rousteing's unique vision.

(Result & Impact)

Thanks to this immersive scenography, the launch of the Black & Gold collection was a highlight of the Nike Lab Studio. Superbien succeeded in creating a sensory experience that engaged the audience and amplified the resonance of the collaboration in the world of sport and fashion.