LAND ROVER
LAUNCH OF EVOQUE
Land Rover celebrates the production of the Range Rover Evoque in China with a technological show staged by Superbien.
(About the project)
To mark the launch of Chinese production of the Range Rover Evoque, Land Rover wanted to embody the vehicle's unique charisma, reflecting innovation, connectivity, and technological intelligence.
Superbien orchestrated a visual and choreographed performance, highlighting the vehicle's DNA with futuristic LED scenography.
(Creative response)
Under the direction of Julian Mei, Superbien designed a vibrant graphic tableau integrating video mapping, dance, and LED panels. The staging embodied the vehicle's modernity, merging automotive design and urban energy.
A highly acclaimed immersive experience that reflects Land Rover's dynamism and showcases the local production of the Range Rover Evoque.
(Result & Impact)
The event, centered around a high-tech choreography, reinforces the brand's premium perception and celebrates the people behind the production. A tribute to the talents that embody the strength of the Evoque model.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency Auditoire China
- Show direction Julian Mei
- Artistic direction & Video mapping SUPERBIEN
- Video edit Edouard Granero