JAEGER - LECOULTRE
THE GOLDEN RATIO
For Watches and Wonders 2023, Jaeger-LeCoultre has invited Superbien to design an immersive show to reveal the Reverso, inspired by the golden ratio.
(About the project)
At the Watches and Wonders exhibition, Jaeger-LeCoultre unveils its Reverso watch through a spectacular installation. Inspired by the Greek agora, a place of knowledge and discovery, the project features an aquatic show symbolising the source of creativity.
Superbien designed a monumental projection on a fountain, divided into four acts, celebrating universal beauty through the prism of the golden ratio.
(Creative response)
The installation uses water as a poetic material and projection screen. Ancient figures, golden ratio equations, celestial spheres and geometric shapes animate this visual journey. The narrative explores the human quest for harmony, reflecting the Reverso watch.
An immersive spectacle acclaimed for its visual power and narrative depth, positioning the Reverso as an icon of timeless design.
(Result & Impact)
The experience leaves a lasting impression with its symbolic significance and artistic treatment. The work reinforces Jaeger-LeCoultre's aura within the exhibition, while promoting the Reverso as a synthesis of art, science and beauty.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client JAEGER-LECOULTRE
- Creative Direction SUPERBIEN
- Venue Salon Watches & Wonders Geneva
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Technical Partners
Fosphor
Aquatique Show
- Creative Director Audrey Baldacci
- Account Director Vincent Caussé
- Project Director Baptiste Perrier
- Project Manager Siloé Hermile
- Production Director Marie Besse
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Technical Directors
Ivan Dazin
Stéphane Trinh - Artistic Director Jérémy Cormier
- Lead Motion Designer Jeff Descoubes
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Motion Designers
Morgan Beauvais
Martin Bouffanges
Fabien Nowak
Benoit Dal - Technical Supervisor Jean-Brice Hubert
- Music Composition Tokio Myers