HUBLOT
BIG BANG
FERRARI
An immersive experience in Geneva created by Superbien and Atelier LUM to celebrate the partnership between Hublot and Ferrari at the Salon de la Haute Horlogerie.
(About the project)
At the Salon de la Haute Horlogerie in Geneva, Hublot presents its latest creation from its collaboration with Ferrari. Superbien, alongside Atelier LUM, has designed an immersive exhibition expressing the fusion between watchmaking performance and automotive power.
A creative 3D response, combining watchmaking tradition and a dreamlike vision.
(Creative response)
Developed as a three-dimensional visual journey, the installation transports visitors into the inner workings of an exceptional mechanism. Video mapping and artistic compositions enhance the watchmaking technology in a sensitive narrative, combining mechanical power and aesthetic precision.
An immersive exhibition celebrating performance and innovation.
(Result & Impact)
Presented in Geneva, this sensory experience highlights the shared DNA of Hublot and Ferrari. The event attracted an international audience of experts and guests, reinforcing the brand image of both companies around performance, luxury, and innovation.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Hublot
- Agency Atelier LUM
- Direction and art direction SUPERBIEN
- Video projection ETC Audiovisuel