DIOR
LA FENICE
Dior is celebrating its haute couture collection in Venice with an immersive light show in the La Fenice theatre, designed by Superbien.
(About the project)
For the presentation of its 2023-2024 haute couture collection, Dior chose the legendary Teatro La Fenice in Venice. Superbien was invited to enhance this historic setting with an immersive visual work, a cross between opera, light and fashion.
Superbien created a monumental light fresco, in dialogue with the theatre's architecture, to magnify the Dior universe in a spectacular visual ritual.
(Creative response)
The project is based around a monumental video projection enveloping the stage and balconies of La Fenice. Inspired by Dior codes and the Venetian atmosphere, the dreamlike visual content alternates textures, choreographic movements and lighting effects, offering guests total immersion in the couture aesthetic of the house.
The lighting installation accentuates the emotional dimension of the Dior show and reinforces the link between artistic heritage and contemporary visual innovation.
(Result & Impact)
The visual performance is a real eye-catcher, giving Dior a strong presence in the media and on social networks. The project illustrates the brand's commitment to multi-sensory couture experiences, while promoting Venetian cultural heritage.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Dior
- Creative Direction SUPERBIEN
- Video Content SUPERBIEN
- Venue Theater La Fenice Venise
- Technical Team Fosphor
- Music Thomas Roussel
- Creative Director Jean-Pierre Sastre
- Head of Projects Visual Content Agnes Bosment
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Project Manager
Juliette Belle
Victoire Guillaumet - Technical Director Nicolas Manichon
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Motion Designer
Jean Badets
Jean Brice Hubert - Report Video Riccardo Calliegari