DIOR HAUTE JOAILLERIE
FASHION SHOW
Dior entrusted Superbien with the lighting design for Villa Erba to enhance the launch of its Haute Joaillerie collection at Lake Como.
(About the project)
To mark the launch of ‘Jardins de la Couture’, a Haute Joaillerie collection designed by Victoire de Castellane, Dior invited its guests to an exclusive evening at the sumptuous Villa Erba. An exceptional venue enhanced by light and nature.
Superbien imagined a poetic architectural projection, merging light, plants and jewellery for an immersive evening.
(Creative response)
The façade and interior of the villa come to life under the light projections. The play of light highlights the curves of the building and interacts with the floral compositions. A subtle and refined mapping accompanies the dinner and fashion show, revealing the timeless elegance of the collection.
A magical evening where technology and luxury meet, enhancing the world of Dior Haute Joaillerie.
(Result & Impact)
The projection transforms Villa Erba into a living showcase. The animation enhances the emotional experience of the guests and highlights the excellence of the House of Dior. The perfect union of architectural heritage, floral art and visual innovation.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Profirst
- Creative Direction SUPERBIEN
- Technical Team ETC
- Videography Tendernight
- Creative Director Jen-Paul Sastre
- Producer Juliette Belle
- Motion Designer Hugo Tomasi
- Video Editing Chiara Collin-D'Augelli