BIOTHERM
BLUE BEAUTY LAB
An installation for Biotherm celebrating sustainable beauty and technological innovation.
(About the project)
Combining storytelling and technology, Superbien designed a unique immersive experience for Biotherm in a space dedicated to sustainable beauty at the Oceanographic Institute of Monaco.
An immersive environment combining sensory design and interactive technology to amplify Biotherm's message.
(Creative response)
Superbien designed an immersive installation in which lights, projections, and digital interactions combine to offer a memorable experience. This space transforms Biotherm's key messages into an engaging sensory narrative, allowing visitors to immerse themselves in the brand's universe and explore its positioning in a unique and interactive way.
An impactful experience that highlights Biotherm's commitment to sustainability and innovation.
(Result & Impact)
The installation attracts large crowds, strengthening brand awareness and generating positive interactions on social media. The Blue Beauty Lab is positioned as a model for immersive experiences that combine technology and engagement, consolidating the link between Biotherm and its target audience.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Biotherm
- Coproducer AC3 STUDIO
- Creative Direction Superbien
- Venue Oceanographic Institute of Monaco
- Technical team AC3 Studio
-
AC3
Max Coisne - General supervision
Roman de Villeneuve - Project Management
Rémi Grosson - Creative Technologist
Benjamin Chassagne - Real time designers
Alassane Coly-Arogundade - Real time developer
Nicolas Zuber - Sound Design
- Creative Director Alex Mestrot
- Project Director Michael Ligier
- Project Manager Gabriel de Montrichard
- UX/UI Antoine Arnoux