Digital Installations

BIOTHERM
BLUE BEAUTY LAB

INTERACTIVE PLAYGROUND

Blue Beauty Lab is an immersive experience at the intersection of science and Art.

To reach diverse audiences in new ways, a generative design installation enables visitors to create their exclusive piece of living bioart.

To advance the cause of sustainability, nature depends on science. Made by an energy-efficient biotechnology process, Life Plankton is a pioneering example. Now, brought to life within the historic walls of the Oceanographic Institute of Monaco within Biotherm’s new Blue Beauty Lab.

An experience in 2 steps:

1/ An interactive and physical playground: 

The audience is invited to play with Biotherm star ingredient, life plankton, combined with a second dermatological ingredient of their choice. Then, moving their hands allow them to play with the shape & density of the microorganism, creating a record of their creation after 20 seconds.

2/ A digital takeaway: 

By scanning the QR code of their creation, creators can give it a name and sign it, like a piece of Art. They can download it, have it on their phone, and share it on their socials network. But even better: they can add it to the live gallery of BIOTHERM samples and be part of their hall of fame!

A project for which SUPERBIEN signs the artistic and creative direction, as well as the project management and the UI/UX part. Our friend at AC3 managed all the real-time development under Notch as well as the web and mini-site development.

A big thank you to BIOTHERM for trusting us with this beautiful project.

Long-life to phytoplankton.

BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
Wondering how to bring digital into your physical world?
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BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB
BIOTHERM BLUE BEAUTY LAB

Credits

Client

Biotherm

Coproducer

AC3 STUDIO

Creative Direction

Superbien

Venue

Oceanographic Institute of Monaco

Technical team

AC3 Studio

AC3

Max Coisne - General supervision
Roman de Villeneuve - Project Management
Rémi Grosson - Creative Technologist
Benjamin Chassagne - Real time designers
Alassane Coly-Arogundade - Real time developer
Nicolas Zuber - Sound Design

Superbien

Creative Director

Alex Mestrot

Project Director

Michael Ligier

Project Manager

Gabriel de Montrichard

UX/UI

Antoine Arnoux

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