ADIDAS IS ALL IN
Adidas collaborates with Superbien for a
3D projection embodying
the power of sport.
(About the project)
In Marseille, Adidas has entrusted Superbien with the creation of a unique video mapping installation. Designed as an ode to sporting commitment, this outdoor projection brings the collective energy of the game to life in an urban space transformed into a visual playground.
A light projection to embody
the slogan “Is all In”.
(Creative response)
Superbien has designed a striking 3D animation, projected onto the facades of Marseille, to convey the power of the slogan “Is all In.” This visual spectacle showcases the raw beauty of sport through powerful graphic storytelling and dynamic lighting.
An immersive experience that
celebrates collective commitment.
(Result & Impact)
The mapping attracts the public's attention with its visual intensity and symbolic significance. This activation allows Adidas to showcase its core values—diversity, pushing boundaries, and passion—through an immersive and unifying work.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency FullSix
- Production WIZZdesign
- Artistic direction & direction SUPERBIEN
- Video projection ETC Audiovisuel