The Last of Us
Domino Sugar
Factory
HBO Max
New York
HBO Max and Giant Spoon enlisted Superbien to create a spectacular visual experience in Brooklyn to launch season 2 of The Last of Us.
(About the project)
For the confidential launch of Season 2 of The Last of Us, Superbien took on the challenge of animating the complex, listed façade of the Domino Sugar Factory in just 45 days.
Superbien designed an immersive show combining innovative video mapping, recreation of cordyceps and meticulous integration of exclusive excerpts from the series.
(Creative response)
The building's façade is transformed by realistic organic animations of cordyceps, intense red lighting, and exclusive scenes perfectly adapted to the textures of the historic building.
A resounding success in Brooklyn, attracting 500 spectators on site and generating over a million online interactions, amplifying the visibility of the launch.
(Result & Impact)
The operation is widely praised by the press, fans, HBO and Giant Spoon, setting a benchmark for immersive experiences in series promotion.
