Visual Content

STRANGER THINGS
EMPIRE STATE BUILDING

NYC into the Upside Down

Last May, we partnered with Giant Spoon and Netflix for our most significant project in NYC: the video mapping on the Empire State Building for the launch of Stranger Things season 4. 

SUPERBIEN created 12 minutes of original creative animation and visual effects using raw assets, images, and footage from ST season 4. We reveal, using 46 video projectors, the villainous Vecna, the Demogorgon, and the Rift to the Upside Down, along with some short inserts of the main characters like Eleven and Hopper. 

Looping for 2 hours with a fully synched soundtrack accompanying the content, the light show brought sparkles to the eyes of 5000 New Yorkers and 100 million people across social streams. After three years of patience, Stranger Things season 4 is here and is Netflix’s biggest season of the show yet, featuring movie-length episodes by the Duffer Brothers, new locations, and a terrifying protagonist.

From the Empire State Building in New York City to Bondi Beach in Sydney, Australia, and the Guggenheim Bilbao in País Vasco, Spain, the sinister alternate dimension seemed to be leaking into our world through a massive global activation.

We could not have done it without our strong team of producers, creatives, and technical managers and the precious help of our friends at ETC ONLY VIEW and Itch NYC. Altogether they spent days and nights adjusting the video projectors and the visual content to make this show successful.

Be patient for more Behind The Scenes content and crisp details. It will come.

STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
Looking for a visual refreshment?
Order here!
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING
STRANGER THINGS EMPIRE STATE BUILDING

Credits

Client

Netflix

Agency

Giant Spoon

Creative Content Direction

Giant Spoon & SUPERBIEN

Venue

Empire State Building

Superbien

Executive Creative Director

Tom Scalabre

Managing Director US

Gilles Guilbert

Creative Director

Jérémy Cormier

Head of Visual Content & Lead Producer

Agnès Bosment

Technical Producer

Travis Domm

Technical Execution

PRG - Production Ressource Group

Project Managers

Kenny Voelker
Marie Scrignac

Lead Motion Designer

Benjamin Crochet

Technical Supervisor

Jean-Brice Hubert & Pierre Masserrann

Characters Animators

Clément Vaucelle
Vincent Vuillaume
Olivier Regneault

Motion Designer

Clément Boghossian
Antoine Caeke
Jean-Pierre Sastre
Antoine Rault
Victor Berbesson

Media Server System Manager

Léo Farré - Only View

Media Server Projectionist

Nicolas Demarque - Only View

Main Media Server Operator

Baptiste Lassaigne - Only View

Music Design

Nadir Simon - Itch NYC

Photographers

Charles Roussel
Sabrina Eberhard

Videographers

Alexandre Ayer
James Eades

Looking for a visual refreshment?
Order here!