STRANGER THINGS
EMPIRE STATE BUILDING

Netflix
New York

For season 4 of Stranger Things, Netflix is transforming the Empire State Building into an immersive show combining sound and light in the supernatural world of the series.

(About the project)

To mark the launch of season 4 of Stranger Things, Netflix is orchestrating a spectacular event by lighting up the Empire State Building. Inspired by the retro and supernatural aesthetic of the series, the show transforms the iconic building into a portal to the Upside Down. The spectacular effect captivates fans and passers-by alike.

  • Client Netflix

Superbien is transforming the Empire State Building into a portal to the Upside Down via a light show and projections synchronized to the soundtrack.

(Creative response)

The project is based on immersive video mapping synchronized with a light show designed to transport the audience into the world of Stranger Things. The skyscraper's facades vibrate to the rhythm of flashes from the Upside Down, while special effects and immersive sound design amplify the narrative tension of the series.

The show designed by Superbien generates a lot of media buzz and millions of online interactions, amplifying the global reach of Stranger Things.

(Result & Impact)

With millions of views and online interactions, the show attracts international media attention and quickly goes viral. All of New York is immersed in the world of the series. By amplifying the anticipation surrounding season 4, it offers fans an unforgettable experience.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

Credits Superbien
  • Client Netflix
  • Agency Giant Spoon
  • Creative Content Direction Giant Spoon & SUPERBIEN
  • Venue Empire State Building
  • Executive Creative Director Tom Scalabre
  • Managing Director US Gilles Guilbert
  • Creative Director Jérémy Cormier
  • Head of Visual Content & Lead Producer Agnès Bosment
  • Technical Producer Travis Domm
  • Technical Execution PRG (Production Ressource Group)
  • Project Managers Kenny Voelker
    Marie Scrignac
  • Lead Motion Designer Benjamin Crochet
  • Technical Supervisor Jean-Brice Hubert
    Pierre Masserann
  • Characters Animators Clément Vaucelle
    Vincent Vuillaume
    Olivier Regneault
  • Motion Designer Clément Boghossian
    Antoine Caeke
    Jean-Pierre Sastre
    Antoine Rault
    Victor Berbesson
  • Media Server System Manager Léo Farré (Only View)
  • Media Server Projectionist Nicolas Demarque (Only View)
  • Main Media Server Operator Baptiste Lassaigne (Only View)
  • Music Design Nadir Simon (Itch NYC)
  • Photographers Charles Roussel
    Sabrina Eberhard
  • Videographers Alexandre Ayer
    James Eades
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