ADIDAS
STEP OUT TO THE FUTURE
Monumental projection to celebrate Adidas' commitment to the environment in New York, with content created by Superbien.
(About the project)
In April 2021, Vice Media Group commissioned Superbien to create a video mapping celebrating Adidas Originals' “Stan Smith Forever” campaign. The project highlights the brand's goal of eliminating plastic by 2024 with sneakers made from 100% eco-friendly materials.
Projection on the facade of the Brooklyn Public Library, powered by an eco-friendly generator.
(Creative response)
The mapping draws on the iconic architecture of the Brooklyn Public Library to visually illustrate a plastic-free future. Superbien designed eco-conscious video content combining graphic storytelling and engagement to support Adidas' sustainable approach.
A high-impact public artwork symbolizing the post-pandemic artistic revival.
(Result & Impact)
The projection on the Brooklyn Public Library provides Adidas with high-profile, symbolic visibility for its “Stan Smith Forever” campaign. The immersive artistic intervention captures the attention of New Yorkers and reinforces the impact of the environmental message. Superbien affirms its expertise in monumental and socially conscious content.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Adidas
- Creative Direction Vice Media Group
- Design and Creation Direction Vice Media Group
- Artistic Direction SUPERBIEN
- Video Content SUPERBIEN
- Technical Direction PRG
- Venue Brooklyn Central Library
- Creative Director Tom Scalabre
- Producer Caroline Gunther
- Coordinator Audrey Baldacci
-
Motion Designer
Jérémy Cormier
Morgan Beauvais
Manuel Creignou
Benjamin Crochet
Jean-Brice Hubert
Victor Berbesson - Post Production Video Alexandre Ayer