RIVIERA
EXPRESS
LVMH Beauty celebrates the 40th anniversary of TFWA in Cannes with Riviera Express, a luxurious immersion inspired by the Simplon Orient Express.
(About the project)
For the 40th edition of TFWA, hosting more than 3,000 prestigious brands, LVMH Beauty transports guests into a setting faithful to the legendary interiors of the Orient Express.
Superbien creates immersive visual content combining historical storytelling, projected landscapes and iconic objects from LVMH Houses.
(Creative response)
Inspired by immersive theatre, the experience is enriched by a scripted narrative written by a historian. Guests travel through 300 years of history and discover the group's exceptional heritage.
A memorable immersion that promotes luxury and reinforces the image of innovation and refinement of the LVMH Beauty group's Houses.
(Result & Impact)
Guests leave with a deep emotional connection to the LVMH Houses. The fusion of scenography, storytelling and technology positions LVMH Beauty as a leader in its sector.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client LVMH Beauty
- Agency Creative Spirit
- Creative Direction Superbien
- Location Palais des Festivals de Cannes
-
Creative Directors
Jean-Pierre Sastre
Mélodie Brault -
Motion Designers
Joshua Catalano
Sophie Lambert
Théo Girault - Executive Producer Baptiste Perrier
- Junior Producer Selma Oukrid