THE NEW
PEUGEOT 408
HERO FILM
Peugeot unveils its 408 through an artistic installation and a spectacular film, blending automotive design and immersive visual performance.
(About the project)
For the launch of the 408, Peugeot is collaborating with Superbien, OPEn, and In/Off to create a unique event: a hero film combined with “La Sphère,” a monumental structure that showcases the vehicle's design from every angle.
Superbien has designed a kinetic installation and a narrative film that reveal the 408 in an artistic, immersive and unexpected way.
(Creative response)
Superbien has created a powerful visual narrative orchestrated around a technical feat: a six-meter-high motorized sphere that makes the 408 levitate. This device allows for a unique staging, combining science fiction and automotive aesthetics, enhanced by a film directed by Sébastien Desmedt.
The project captures international attention with a spectacular device launched at the Louvre-Lens, consolidating Peugeot's avant-garde image.
(Result & Impact)
Unveiled at the Louvre-Lens on July 21, 2022, and broadcast worldwide from August 4, the installation made a lasting impression. “La Sphère” became the symbol of the 408's unexpected design, supported by a brand film that attracted attention in the advertising and automotive world.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client PEUGEOT
- Agency OPEn
- Venue Louvre-Lens
- Executive Creative Director Tom Scalabre
- Producer Vincent Caussé
- Technical team In/Off
- Technical director Quentin Ricque (In/Off)
- Line producer Carol Gobillot
- HERO film director Sébastien Desmedt
- HERO film post director Edouard Granero
- Artistic director Jérémy Cormier
- 1st assistant director Gary Brocaud
- DOP Stéphane Vallée
-
Camera crew
Eric Poupounot
Max Dmitrievsky
Frederic Wormser -
Casting
Aline Kittiphanh
Isabelle Goevelinger
Bartolomet Chapel
Jade Boinet
Dylan Louhougou
Sophia Cooper Violleau - Stylisme Benoit Tardif
- Make-up & hair Marion Chaudron
- Post-production coordinator Léa Briard
-
HERO film editors
Edouard Granero
Antoine Supper - HERO film Color grading, motion design & VFX Everest
- Music edit & sound design Chut on vous écoute !
-
Behind the Scenes film director
Adrien Lachappelle
Pascal Montary - Behind the Scenes film editor Julien Mascheroni
- Photographer Pascal Montary
- Location manager Stéphane Amoura
- Location manager assistant Angélique Nya
- 1st AC Eric Poupounot
- 2nd AC Max Dmitrievsky
- 1st AC (2nd camera) Frederic Wormser
- Key grip William Herrero
- Grip Aurélien Gabory
- Gaffer Loïc Bouladjat
- Electrician Antoine Billon
- Crane operator Guillaume Renoir
- Steadycam operator Loïc Savouré