PATRON X LALIQUE AR EXPERIENCE

Superbien has designed an augmented reality experience for Patrón and Lalique, distributed to influencers, to reveal a high-end storytelling experience.

(About the project)

To compensate for the impossibility of attending an immersive exhibition in New York, Patrón collaborated with Superbien to design an exclusive AR experience. Aimed at a select group of influencers worldwide, the activation showcases the world of exceptional tequila and the collaboration with Lalique.

Client PATRÓN

Superbien has designed a four-part AR experience combining physical packaging, 3D animations in WebAR and mobile interaction accessible without an app.

(Creative response)

Users discover a luxury box with a QR code. Scanning the leaflets triggers three augmented reality animations around the tequila bottles. Each scene highlights Patrón's craftsmanship and the elegance of the Lalique bottle. The interface allows users to record and share the experience on social media.

The AR experience reinforces Patrón's global digital engagement by promoting an immersive and interactive approach to luxury.

(Result & Impact)

Accessible via WebAR without downloading, the project reaches an international audience. The interactivity, visual quality and social sharing amplify the brand's visibility. The experience positions Patrón as an innovator in the world of digital luxury.