NAS BIRTHDAY
WITH HENNESSY
Hennessy is teaming up with Nas for an immersive evening at the Hall des Lumières, celebrating his birthday and 50 years of hip hop.
(About the project)
On July 20th, Hennessy is celebrating Nas' birthday and 50 years of hip-hop with an exclusive evening at the Hall des Lumières. The event also marks the launch of the limited edition HenNASsy bottle and the release of the album Magic 2.
Superbien has designed an immersive graphic creation around the Hennessy x Nas bottle and the ‘Hip Hop TIL INFINITY’ exhibition.
(Creative response)
On the main level, Superbien has designed three immersive loops, which serve as teasers for the ‘Hip Hop TIL INFINITY’ exhibition. A visual collage pays tribute to the customised label of the HenNASsy bottle. The overall effect enhances the visual universe of Nas and Hennessy.
A memorable live performance and a strong visual launch for HenNASsy, combining music, visual art and branding.
(Result & Impact)
The evening marks the union of two cultural icons: Hennessy and Nas. The event combines live music, visual arts and a limited edition product, creating a memorable moment relayed by the media and fans.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Hennessy
- Venue Hall des Lumières
- Creative Direction SUPERBIEN
- Agency Game 7
- Creative Director Jeremy Cormier
- Producer Marie Flageul
- Project Manager Pauline Simard
- Artistic Director Joshua Catalano
-
Motion Designers
Clément Boghossian
Arnaldo Monaco
Martin Bouffange
Romain Rio
Sophie Lambert
Hugo Tomasi
Raphael Pazoumian
Maxime Girault - Custom Collage and Motion Design Olga Studio
-
Real-Time Designers
Clément Boghossian
Loic Gauci - Photography Charles Roussel